All posts in branding

Marginalia : The Hybrid Textbook

Thesis Website:
Marginalia : The Hybrid Textbook

Marginalia : The Hybrid Textbook from Chris R Becker on Vimeo.

Marginalia : The Hybrid Textbook is a thesis project that examines what happens when tangible print media connects to its digital counterpart through networked pages, writing based input devices, and screen based margin extensions. Unique to the page is its ability to contain extended meaning through design. Tangible print media such as books, textbooks, magazines, periodicals, newspapers, and comics are threatened by screen based technologies because they connect to the vast content on the internet. As screen-based networked technologies like The Kindle, The Nook, or the iPad reinvent the use of and interaction with screen media, The Hybrid Textbook establishes a third form somewhere between the physical page and the screen display, dissolving the separation between physical and digital, and engaging the opportunity for seamless interaction with both. By harnessing the unique affordances of physical and digital, the hybrid textbook establishes a space to engage the cognitive modes of ‘deep attention’ and ‘hyper-attention’ within education.

Marginalia is a prototype and design research project that examines the experience of a textbook with a fold out screen margin extension. A book jacket system that explores the physical interactions with tangible print media as a link to the social interactions of studying, communication, and reflection afforded through networked screen technologies. The prototype connects and layers realtime communication and historical marginalia on top of the physical margin through an extended, networked, stylus/pen compatible, interactive margin space. The shared margin space allows a user to add a digital history onto the physical object, allowing the artifact to become a ‘Consumer Spime.’ The marginalia prototype engages both built and speculative outcomes of a textbook and a screen stimulating the potential of tangible print media coupled with digital media for sharing and leveraging connection and communication.

Google Sketchup models of the exhibition space and layout.

Evolution Drawing and Illustration for the progress of the computer. I believe that the computer and human interaction with these object should become as seamless as a book or a sketching pad and that the use of pen and paper should not have to be abandoned to work with the computer.



Bizmatic 2000 : Project

Bizomatic 2000 from Christopher Becker on Vimeo.

front and back

A Business card dispenser game and communication trick. An interactive system where users fill in there information, take a picture and get a business card. However the business card that the machine spits out to the user is not there own it is of another person who has used the system. The back of the card then informs the user to come to a specific location at a specific time to exchange the card they received with its rightful owner. The Bizomatic 2000 is backwards business card where instead of handing out your own information to others, you search out the person on the card.

Bizmatic 2000 business card game
As test in interaction, our team: made up of Chris Lauritzen, Nicole Chan and I set out to try and make an experience that would engage the Art Center Community. We chose the form of a business card as an access point at which to try and get students to meet people in there community through chance.

Bizmatic 2000 required branding to get across the idea, be intriguing and fun to approach. Branding requires a good name and a quickly understood purpose. I designed the logo for the interactive system and game to both be emblematic to its purpose but also illicit at the heart of what we were trying to accomplish which was connections.

Bizmatic 2000 trick and game requested users to show up to the cafeteria at The Art Center College of Design between 1 pm and 1:15 pm. to exchange the card they received with its rightful owner and to receive their own. In total the Bizmatic 2000 gathered and distributed 38 business cards. The out come of the exchange was not as high due to the statistical fact that for the Bizmatic 2000 game to work every user would have to participate. Although we had some no shows areas of forced communication occurred due to our game including early card delivery, emailed notification of delivery, and even delayed delivery of cards. The goal of the Bizmatic 2000 was to force users to engage the Art Center community in a new and different way. The small number card exchanges achieved that new form of communication and stuck up conversations between unrelated students all based around the Bizmatic 2000. Our total number of exchanges was 12 out of 38.



Little Green: Sustainable Cocktail Party : Branding & Website

http://littlegreencocktail.com

Little Green is a bi-monthly sustainability-themed cocktail party in downtown LA.  There are creative cocktails, inspirational talks and elegant guests galore!Our focus is hot green topics and ideas relevant to Southern California. We aim to entertain and connect both the experts and the curious!

Cocktails section: Little Green couples green cocktails with green conversation.

Mission: We explore gentle revolutions, knowledge and reflections. Engaging the sustainable in each of us.


Logo

Branding


Collaboration with Heather Knight

http://www.marilynmonrobot.com/



The Toothpick

when I was 17 I swallowed a toothpick

A Friend had made me laugh and I sucked it down. Right into my stomach

The toothpick caused a lot of pain but the emergency room didn’t know what to do they gave me some antibiotics and some pain medication and said ” Hopefully you pass it”

for 3 month the toothpick maneuvered its way through my system working hard at making it through all the twists and turns. How ever it path would become impassible

However the toothpick became jammed and then pierced its way through my intestine masking and feeling much like an appendicitis. The surgeon went in for my appendix and instead came out with a toothpick.

Moral: Don’t use toothpick its not worth the pain and aggravation. But it does make for a pretty cool scar



Metaxa Packaging

Package design for Greek Liquor company. Designer for Greek Market during a 4 month internship in Athens, Greece at Red Design Consultants. Project was concepted and produced in the short time I was working there.



Juleselin: Identity

Client: Julie Burnbaum

http://www.juleselin.com/JULESELIN/home.html



Italian Neo Realism : Post War Cinema Poster / Brochure

Hello Kavita : CD Packaging & Branding

http://hellokavita.net/

Since the beginning of Hello Kavita in 2007, singer/guitarist Corey Teruya has always had a clear vision of where this band was going. With 70’s music on the brain and plaid shirts in style, Corey needed to assemble the best local musicians Denver had to offer. Starting with Luke Mossman on guitar and Ian Short on keyboards, Hello Kavita managed to start a buzz, do some live shows and record 2008’s “And Then We Turned Sideways”. A few months before the release of “Sideways”, bassist Jimmy Stofer and Leor Manelis on drums joined the group completing the final lineup of Hello Kavita.

HK have continually sought to explore “modern seventies” music, a unique combo of 1970’s style songs and 70’s style recording techniques with a indie twist. “To A Loved One”, their latest full length release has gotten the band some well deserved attention nation wide. With record sales in high demand, HK have toured up and down the west coast and are headed to the mid west in early spring. Their shows continue to captivate crowds with emotional lyrics and raw energy, relentlessly redefining themselves and their body of work.