Project highlight

Alterra Pitch Work

A speculative mobile app for a mountain resort company, pitched as a film, and the pitch that won the work.

UX
Product
Prototyping
Vision

My role: Sr. UX/Product Designer
Pitch UX, storyboards, and prototype
Client: Alterra Mountain Company
Pitched with the Bttr team
When: Q4 2023
3 sprints - ~6 weeks
Deliverable: Prototype, Vision film, and Pitch Deck
UX sketches, storyboards, narrative strategy, prototype, pitch deck structure

The pitch film. A speculative app vision told as a day in the life on the hill at Mammoth Mountain. [Add the film length.]

The quick version

A pitch has to make people feel the product before it exists. As a Sr. UX/Product Designer at Bttr, I helped answer an RFP from Alterra Mountain Company with a speculative app vision, told as a day in the life on the hill at Mammoth. We won the work.

The pitch ran in Q4 of 2023. I worked on the sketches that found the idea, the storyboards that paced the film, and the multimedia prototype that brought it to life. [Add one line on what Alterra was looking for.]

The work

A wide board of UX sketches organized in three colored rows of screens and flows — **Sketching the idea.** Rows of rough screens and flows, grouped by theme. [Add a line on what you explored.]

A storyboard board with scenes, shot frames, and notes for the pitch film — **Storyboarding the film.** Scene by scene, from the first frame to the last. [Add a line on how the story was paced.]

A frame from the prototype film showing the Community and Social screen next to a woman using her phone — **Community and social.** A prototype frame that pairs the interface with the person using it.

A frame from the prototype film showing a stack of resort cards behind the app — **One pass, many mountains.** Resort cards that let a skier move between mountains. [Confirm what this screen shows.]

The pitch deck

Flip through all 17 slides of the Ikon 2.0 deck. Use the arrows, your keyboard's left and right keys, or swipe.

1 / 17

What it shows

Product vision. A day on the hill, told as a story, made the product easy to believe in.
Fast UX thinking. [How the sketches moved quickly from idea to interface.]
Multimedia prototyping. [How motion and sound made the concept feel real.] The result: we won the work.

Want the full story?

See a vision prototype from start to finish.

The Allē Grow case study shows how I used UX strategy and a speculative prototype to help executives, teams, and partners believe in a new product.

Read the Allē Grow case study See all work